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Why is Google AdSense so Popular?
Google AdSense uses Google's proprietary PageRank™ search technology to deliver ads that are highly relevant to the content of a page. Google's engine will scan through the content of the page to determine its topic, and will then serve ads that are relevant to the page's content.
Running Google AdSense is simple and straightforward: Google gives you a snippet of HTML code that you can paste in the desired location on your page, and the ads start appearing immediately after you upload the changes to your server.
However, Google AdSense's main claim to fame is that, by displaying text-based ads, it is able to deliver much higher click-through rates than traditional graphic banner ads. As usability studies have widely shown, users are already conditioned to ignore banner ads (or anything else that looks like them). As a result, banner ad click-through rates have dropped below a dismal 0.5% (in other words, it takes 200 page views, on average, to get someone to click on a banner ad).
By using text based ads instead of graphic banners, Google has been able to overcome banner ad blindness, delivering click-through rates that are much higher than the industry's average (some put the figure around the 1.5% mark).
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